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International technology-driven influencer advertising and marketing firm, Barcode Leisure has just lately introduced the appointment of Ajay Kulkarni as its enterprise head. Kulkarni has joined the corporate with over 17 years of cross-functional and diversified expertise in income, model administration and communications, advertising and marketing and content material partnerships throughout the media, telecom and shopper tech sectors.
Because the enterprise head, Kulkarni intends to leverage his distinctive team-working and advertising and marketing capabilities to carry seamless processes to Barcode Leisure and develop the enterprise exponentially. And together with his resourcefulness and revolutionary perspective as an asset, he additional seeks to assist construct the corporate into one of the crucial distinguished gamers in social commerce, influencer advertising and marketing and the content material panorama.
Previous to this, he has been a part of varied marquee corporations. His most up-to-date stint noticed him oversee content material and strategic partnerships at TikTok (ByteDance) for South Asia (Nepal, Bangladesh and Sri Lanka). In addition to this, he has additionally held the place of assistant vp – Worldwide Enterprise at Time Community, the place he was answerable for creating saliency and income for the community in worldwide markets. Moreover, Ajay has additionally labored with different notable organisations, comparable to Star India, Tata Teleservices, and Times Group (Bennet & Coleman), amongst others, within the areas of brand name, advertising and marketing and income.Kulkarni mentioned, “I’m delighted to be a part of the immensely specialised and proficient workforce at Barcode Leisure. The speedy rise of influencers and the creator economic system at massive is a drive to reckon with in at the moment’s digital panorama. And with increasingly individuals turning to content material creation as a supply of revenue alongside content material consumption, Barcode may be very well-positioned – on the intersection of influencer advertising and marketing, content material and stay commerce – to be the main firm supercharging the house. This, with unparalleled phygital experiences, and by making it simpler for manufacturers to develop their enterprise by collaborations with the creator economic system. And I’m wanting ahead to working with the workforce on this thrilling journey.”
Rahul Khanna, co-founder of Barcode Leisure, added, “We’re immensely joyful to have Ajay on board because the Enterprise Head at Barcode. Having skilled development at a lightning-fast tempo, we’re setting our sights on leveraging this development momentum and scaling new heights to be the following massive factor within the influencer, content material and stay commerce house. And Ajay’s experience aligns completely with this imaginative and prescient. His journey, which is greater than a decade lengthy – will certainly ignite a spark and assist us as we proceed to strengthen our workforce and develop our enterprise.”
Previous to this appointment, Parekh was the artistic head at VICE India.
