Kick-starting the high-octane festive season, ONLY is proud to launch the second version of the anthemic marketing campaign – ‘THE ONLY THING I WANT IS EVERYTHING 2.0’ with Brand Ambassador Ananya Panday. Set within the ‘EVERYVERSE’, a spot that blurs the strains between digital and actuality, with this marketing campaign ONLY units foot right into a realm that merges disruptive vogue and digital know-how, thus catering to the digitally native Gen-Zers of as we speak.
The face of the model, Bollywood Actor and trendsetter Ananya Panday stars within the excessive vitality video that when once more options the catchy soundtrack and places a highlight on the Gen-Z angle of not eager to accept one factor and in flip wanting all of it. Styled within the newest assertion items from ONLY, Ananya actually embodies the spirit of the quintessential ONLY woman – who’s aspirational, assured and edgy, and defines success on her personal phrases. With a neon hued palette, the visible language of the movie consists of interaction of futuristic tech parts and cyberpunk themed backgrounds. Inspiring younger ladies to have fun their uniqueness and distinctiveness via self-expression whereas additionally celebrating co-creation and freely shifting concepts, the marketing campaign captures the multifaceted personalities of the Gen-Zers. Born into the digital world, they don’t draw back from expressing themselves, all the time discovering new and thrilling methods to place their distinctive stamp on all the things. ”Capturing for this marketing campaign for the second time was tremendous thrilling for me. This time we’ve reworked the vibe and added a digital contact to vogue! The vitality is contemporary and quick paced and I like how the monitor focuses on residing life alone phrases. ONLY’s assortment this season is so stylish and this time we’ve labored with very cool layering of the items, which resonates a lot with my very own private fashion,” says Ananya
”We’re so excited for the second version of ‘THE ONLY THING I WANT IS EVERYTHING’ marketing campaign. The video integrates vogue with know-how in a singular method with the intention to attraction to an entire new technology of fashion-conscious Gen-Zers. Remaining true to our model’s core essence, it was necessary for us to reiterate and have fun the ONLY woman we design for, with Ananya actually representing the trendy and funky ‘ONLY’ woman,” says Mr. Vineet Gautam, CEO and Nation Head at Bestseller India.
This marketing campaign and the brand new assortment are emblematic of the trendy ONLY client. The newest assortment is on the market throughout ONLY shops within the nation and on-line on www.solely.in Be able to groove and transfer with ANANYA PANDAY because the music video ”THE ONLY THING I WANT IS EVERYTHING 2.0” drops as we speak.
Watch the video on https://youtu.be/saL0BPslznI About ONLY: ONLY is a global vogue model for younger ladies. As we speak, we’re one of many main denim manufacturers in Europe. ONLY has turned its success into know-how and in-depth expertise in each retail and wholesale and is bought in additional than 4500 shops worldwide. The ONLY woman all the time appears to be like superb in a simple approach! Vogue is her ardour – a inventive area the place she will be able to experiment with completely different attitudes, feels and appears. She’s not outlined by a sure fashion, however by her playful angle, tackle life and vogue and by her love for denim ONLY India presently has 54 shops and 289 shop-in-shops unfold throughout the nation. ONLY is on the market on-line with www.solely.in and current with main on-line companions.
About BESTSELLER India: BESTSELLER India presently has 209 unique model shops and is current in over 1,165 shop-in-shops in exterior multi-brand shops all through India. BESTSELLER India markets and sells the 5 BESTSELLER manufacturers JACK&JONES, VERO MODA, ONLY, SELECTED HOMME and PRODUKT.
BESTSELLER India is a part of BESTSELLER, a family-owned vogue firm based in Denmark, Europe in 1975. Worldwide, BESTSELLER is current in 46 international locations via greater than 2,800 chain shops and 12,000 exterior multi-brand shops. Learn extra about BESTSELLER at www.bestseller.com Picture: https://mma.prnewswire.com/media/1916123/only_new_anthem.jpg Brand: https://mma.prnewswire.com/media/1916132/ONLY_Logo.jpg
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